"If you're paranoid, it means does not necessarily mean that they are not thee behind her" is an old saying from sociopaths circuits. People with susceptibility to Paranoia need these days in any case, a thick skin if they are in power on the go. participated in a forum in a discussion about a product, one of the co-panelists post a link to a web shop where the product in question is advertised, you click on it - and followed one of the providers of the product with advertising banners, no matter whether Spiegel Online calls it now or motor Talk.de. And indeed for weeks. practical example? Some time ago I took part in a discussion on Usenet, where it came to rebuild a mobile phone so that you can use it as a remotely controlled switch. I suggested that one could alternatively use an IP socket, the one via Unternet controls. Another panelist was not sure whether he had understood what I mean. He searched the net for IP-port fully, and found it at last by Conrad Electronic. He wrote a post, placed there, the links offered for sale in and asked, "Do you mean something like that?" I opened the link, saw the product, closed the site again and answered, yes, I should have thought such a product.
Then I met all kinds of banner ads on Web sites of Conrad, which I otherwise rarely see. And from its extravagantly large assortment of this electronic shipper I have always offered exclusively IP sockets. At least two weeks went that way. I found this annoying. Should I - what I tend not to think at the moment - in my life ever buy an IP socket, I'll be careful not to do this with Conrad.
The principle is called retargeting. An Internet user calls in a shop on a product and then leaves the store empty-handed again. When you call the product of the computer of the user is identified (presumably via a cookie), and subsequently played on this computer advertising that promotes products of the type that the user is viewing in the shop. The thinkers behind it: "He was so interested in the product schonmal Perhaps he considered it so again." On many Internet users does this one-sided ad-bombing ridiculous, annoying or even disturbing. And the company proves Neckermann.de that you can use the tool in itself is borderline re-targeting also completely stupid.
stupid yet? How is this possible? It goes like this: Today I Neckermann.de with a navigation device for motorcycles ordered. I bought it, now I baruch no second more. Still takes me via Neckermann.de since re-targeting under fire. Whether online or mirror motor Talk.de (see photographic evidence above left), suddenly all hang out Neckermann-Banner, where my GPS is available for sale. Interestingly, by the way also what I have 've bought. What is this?
If Neckermann would be clever, they would offer me now to my new sat nav accessories, they would believe that I like to ride through the area - and give me appropriate offerings. But instead patch up my attention with advertising for a product I just bought? How stupid is that?
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